Amnesty International is a global movement of more than 3 million supporters, members and activists in more than 150 countries and territories who campaign to end grave abuses of human rights. Their vision is for every person to enjoy all the rights enshrined in the Universal Declaration of Human Rights and other international human rights standards.
the design brief
This hypothetical brief proposed that in 2012 Amnesty would focus on raising awareness in 3rd level Colleges and get Students involved in their international campaigns. Students were required to create a 30 second viral animation for a selected Amnesty International campaign. The goal of the viral was to inform and create awareness in the Student body and to encourage them to get involved with Amnesty International.